Should RIM Abandon Ship?

Peter Rojas published a thought-provoking piece about RIM and BlackBerry 10. He said, in short, that the Canadian company should wipe out Blackberry OS and run Android or Windows or, barring that, sell out completely and offer a software package running on another OS. While both of those are logical positions, I think RIM will end up in far worse shape than those options allow. RIM is popular for three reasons: the keyboard, BBM, and the back-end software. For most of this decade, IT shops have been able to send out fleets of BlackBerry products without concern simply because there was nothing better for email and messaging. Over the past three years, however, that claim has gone completely out the window. I would reckon that a nice IMAP server install is far easier and cheaper than any BB Enterprise Server ever was and, given this screenshot from the actual BBES "purchase" page, there is a lot of sales pressure involved.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/SjmgR-Ndgwg/

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