Friday, April 27, 2012

Hasbro Goes After Blogger In IP Theft Case

HasbroNerfNStrikeLongshotCS6You'd never think that the world of Nerf guns and dart shooters was so intense, but Hasbro apparently sued a blogger for leaking information about unreleased Nerf products he found on Chinese marketplace Taobao using the sweetest bait imaginable: free Nerf guns. Urban Taggers is a blog about "assault blasters" for "kidults." Essentially they cover Nerf guns and the like and are fairly popular in the space. The lead blogger, Pocket, ran a review of an unreleased gun. A few days later, he received a note from Hasbro offering some guns to giveaway to his readers. Eager to share the blaster love, he agreed and sent his address. That's when his troubles began.

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